New Zealand farmers are finding it harder to interest their children in taking over the family business amid high costs and the waning lure of living on the land, according to a new report. Just 33 ...

A practical guide for CMOs on demand gen vs. lead gen: how to choose, when to blend, and what actually drives long-term ...

One of Gen Z’s most defining traits is how quickly they move through trends. On Instagram, an ad can last for weeks before losing steam, but on TikTok, you’ll be lucky if a trend lasts a couple of ...

Alteryx expands leadership team with the addition of visionary executive to amplify global marketing strategy and drive ...

By Athina EvagorouAs sustainability becomes a strategic imperative for modern businesses, so too does the risk of overstating green credentials. The rise of ‘greenwashing’ has eroded consumer trust, ...

AI agents are expected to cut 60% of marketing jobs by 2028, end search-based strategies and create AI-to-AI commerce. Strong ...