A practical guide for CMOs on demand gen vs. lead gen: how to choose, when to blend, and what actually drives long-term ...

One of Gen Z’s most defining traits is how quickly they move through trends. On Instagram, an ad can last for weeks before losing steam, but on TikTok, you’ll be lucky if a trend lasts a couple of ...

By Athina EvagorouAs sustainability becomes a strategic imperative for modern businesses, so too does the risk of overstating green credentials. The rise of ‘greenwashing’ has eroded consumer trust, ...

AI agents are expected to cut 60% of marketing jobs by 2028, end search-based strategies and create AI-to-AI commerce. Strong ...

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.

A student’s national win, inclusive soccer, and a beloved fall fest show Greenville’s vibrant community spirit in action. In The Know.

Founder and CCO, Zevero Key takeaways: Gen Z leaders are demanding transparency over marketing: They reject vague ...

SHANGHAI, June 11, 2025 /PRNewswire/ -- At SNEC 2025, Sungrow Hydrogen and Wison Engineering made waves in the green energy sector by jointly launching MegaFlex "Plant-as-a-Product" – a turnkey ...

Customers don’t have to spend money for you to get paid–this is somewhat different from other forms of marketing. Lead generation affiliate program example. Source: FreshBooks. Cons. Affiliate ...