Kelli Parks of Calmwaters Cloud Accounting said client discovery and onboarding can be simplified with automated processes ...

As the global shift to off-grid living and electric mobility accelerates, lithium batteries are evolving into connected ...

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term ...

Lead generation tactics that once packed a punch may do more harm than good now, as today’s audiences are quick to dismiss ...

Founder and CCO, Zevero Key takeaways: Gen Z leaders are demanding transparency over marketing: They reject vague ...

4. Align marketing and sales teams. Sustainable lead channels depend on strong alignment between marketing and sales. When your teams are not aligned on qualification criteria, handoff points or ...

NextEra is happy to build any and everything, but the company’s CEO notes there’s a timing difference concerning when varying generation solutions can be brought to market and associated cost ...

However, the challenging economic environment means interest in lead gen is ramping up, as brands fight for growth and pressure is exerted on marketers to come up with the goods. Indeed, generating ...

When it comes to generating new business, many companies are not using enough channels; reaching far enough out of their silos; or saying something worth hearing. Every marketer today understands the ...

Kinetic Green is aiming to lead this transition. The company is expanding its dealership network and aims to sell over 100,000 EVs in the coming year. Kinetic Green, led by Sulajja Firodia Motwani, a ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook ...