GroupM has developed a robust Commerce offering encompassing Strategy, Activation, Creative and Data & Technology, over the past 18 months. This offering leverages proprietary tools, partnerships ...

Electronic Arts has appointed GroupM as its global media agency following a competitive review managed by ID Comms. GroupM’s T&Pm was the incumbent on the account, but a group solution from GroupM ...

Brian Lesser, global chief executive of GroupM, laid out his five-point strategy for the media arm during WPP’s annual results presentation. The investor event on Thursday (27 February) followed the ...

Game marketer Electronic Arts has awarded GroupM global media duties after a competitive review that began last fall. EA reported total advertising costs of $375 million in its fiscal year 2024.

Are you a print subscriber? Activate your account. By Tim Nudd - 4 hours 6 min ago By Tyler Bishop - 5 hours 4 min ago By Erika Wheless - 7 hours 23 min ago By Parker Herren - 8 hours 23 min ago ...

GroupM has been appointed as the global media agency partner of Electronic Arts (EA). The agency announced the news through a LinkedIn post. The company stated that this partnership marks an ...

GroupM Australia & New Zealand has expanded its commerce team with three new hires. Veronica Li, Ben Grace, and Claudia Domingues have joined in leadership positions. Over the past 18 months ...

GroupM has retained EA’s global media account—with some internal adjustments. EA reportedly spent some US$375 million on advertising expenses in 2024. The account had sat with fellow GroupM ...

At the awards night, the big awards were bagged by GroupM, Wavemaker India & Mondelez India. While GroupM was honoured with the ‘Top Performance Marketing Network of the Year’ honour ...

Fabulate has hired Terri Owens – a former executive from GroupM – to fill the role of client service and operations director. The announcement: Leading Australian influencer marketing platform ...

New Delhi: GroupM, WPP's media investment group in India, has released its latest report, "Profiling Cinemagoers," which explores cinema viewing habits and their impact on consumer behaviour ...