Media agencies have eclipsed creative functions in advertising, prioritising data-driven strategies over storytelling, ...

Mindshare New York and EssenceMediacom New York both placed amongst the top three agencies, while Mindshare Shanghai ... Media 100 with everyone at WPP and GroupM. We love the work we get to ...

GroupM has made an unusual bet in the generative AI space. The holding company's data and insights arm, Choreograph, is tapping DeepSeek-China's answer to OpenAI-to sharpen its Audience Translator ...

So agencies like GroupM and its sub-brand EssenceMediacom are turning to AI tools to help lighten the load. For example, GroupM works closely with AI marketing platform Cognitiv. The agency uses ...

Jacinta Brennan has been appointed as Chief People Officer at GroupM UK. The company announced Brennan’s appointment through a LinkedIn post. “We'd like to extend a very warm welcome to ...

New Delhi: GroupM has maintained its dominant position among media agency groups, securing $447 million in new business value in 2024, according to the COMvergence New Business Barometer for India.

Omnicom did not respond to Reuters queries. Spokespersons for ad giant GroupM, owned by Britain's WPP, U.S.-based Interpublic's IPG Mediabrands unit, and Japan's Dentsu did not respond to requests ...

The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and Interpublic Group, and a broadcasters' industry group over alleged price ...

The sports industry’s revenues include sponsorships, athlete endorsements and media spends. GroupM ESP is the entertainment and sports division of GroupM India. The 12 th edition of the ...

Michael Karg has been appointed as Chief Executive Officer (CEO) for GroupM in Europe. The company announced Karg’s appointed through a LinkedIn post. “We're pleased to announce the new ...

In a sweeping enforcement action, the Competition Commission of India (CCI) has raided the offices of some of the world’s largest advertising agencies—GroupM, Dentsu, and Interpublic Group ...

NEW DELHI, March 18 (Reuters) - The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and Interpublic Group, and a broadcasters ...