H&M, one of the world's largest clothing retailers, told CNN it plans to create 30 "digital twins" of its models this year, though it is still "exploring" how these avatars will be used.

H&M, the fashion retailer based in Sweden, is exploring the use of digital replicas of models, a trend that has unsettled some in the fashion industry about control over their digital likenesses.

H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on workers.

H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on workers.

Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for an industry grappling with both the technology’s potential and its ...

Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for an industry grappling with both the technology’s potential and its ...