Heinz has unveiled a tasty new billboard campaign that boldly ditches its iconic logo. Featuring close-up shots of its most ...

Heinz goes logo free in bold billboard ads. Natalie Fear. Fri, January 31, 2025 at 12:00 PM UTC. 1 min read. ... with each image accompanied by a classic culinary accompaniment.

This week in branding news, Heinz faced substantial backlash for multiple ads accused of racism, Ikea used its recognizable product marketing to make a difference, and FIFA’s new logo reassured ...

Heinz has dropped its logo in a confident billboard campaign highlighting its slogan ‘It Has to Be’ without featuring the brand name. Instead, each ad showcases classic Heinz products paired ...

The ‘57 varieties’ label on the neck of Heinz Tomato Ketchup was selected at random by founder Henry Heinz. NurPhoto via Getty Images. The need for a number logo came after Heinz spotted a ...

Tomato manufacturer Heinz has teamed up with Nintendo once again to drop a Kirby collaboration featuring Heinz's upside-down ...