The Columbian6d
At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever
Hello Kitty turned 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional ...
朝日新聞社2d
At 50, Hello Kitty is as 'kawaii' and lucrative as ever
The complexity of “kawaii” may help explain ... but none with the lasting power of Hello Kitty. Forget the understated wabi-sabi aesthetic historically associated with Japan.
Fender celebrates 50 years of Hello Kitty with kawaii Squier Strat, fuzz pedal and accessories
The Hello Kitty Stratocaster is officially back, available in pink or white, and if you are allergic to cute look away ...
Campaign Asia3d
Of fandom, kawaii, and marketing: Hello Kitty turns 50
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...