But Ipsy’s founders–Michelle Phan, Jennifer Goldfarb, and Marcelo Camberos–didn’t conceive of their company as part of the subscription commerce revolution when they launched it in late 2011.

Personalized Beauty Discovery, Inc., (dba ipsy), the beauty company of the creator movement, and was co-founded in 2011 by Marcelo Camberos, Jennifer Goldfarb, and Michelle Phan. ipsy now works ...

ipsy, a subscription ... When I came up with the name for the company, the legal name, it was Personalized Beauty Discovery Inc., it was always meant to be about personalized beauty. ...

Ipsy’s business has reached $500 million in annualized revenue, the company disclosed, more than tripling in size since 2015, thanks to its popular “glam bag” service hyped by beauty ...

Camberos, CEO of ipsy.com, and a business development executive who helped launch Funny Or Die, adds: “There is no one more trusted in the online beauty space than Michelle Phan.