Kendrick Lamar has teamed up with fashion designer Willy Chavarria for a limited-edition collection celebrating his upcoming performance at Super Bowl LIX. The collection features a hoodie, t-shirt, gym shorts, and a bomber jacket, with all proceeds going to benefit individuals and organizations impacted by the recent wildfires in Los Angeles.

The Super Bowl LIX Halftime Show is about to be one for the books as Los Angeles rap icon Kendrick Lamar takes center stage in New Orleans! With the Philadelphia Eagles and Kansas City Chiefs battling for football’s biggest prize, Lamar is bringing his legendary energy to the biggest stage in music.

Kendrick Lamar and Willy Chavarria turned Super Bowl merch into a cultural statement, blending West Coast energy with high-fashion swagger.