The truth is the wrong celebrity endorsements can do little but harm your brand as Bud Light using transgender Dylan Mulvaney ...

Aligning a celebrity to your target market increases aspiration for that product and often results in luxuries becoming necessities. Although on paper not a natural bedfellow, Mic ...

Dec 26, 2014; Denver, CO, USA; Minnesota Timberwolves center Gorgui Dieng (5) has his shot blocked by Denver Nuggets center J ...

IF you love The White Company products but are watching the pennies, you may wish to pop to Tesco. The supermarket is currently selling £3.75 candles which sell similar according to shoppers who ...

The Williams sisters and their parents journeyed from Compton to Florida to advance their tennis careers in a move that would ...

Meanwhile, PepsiCo with its witty "anytime" tag line kicked off the summer campaign with a message that why wait for a particular moment when every moment is better with a Pepsi in hand.

Sir Tim also feared that cutting pub opening times would see a drop in footfall and a rise in "off-trade" consumption ... draught product by far, is Pepsi. Coffee and tea volumes, which ...