New connectivity standard brings performance improvements and a bunch of new features, but it may take years before they are ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

The Indian rupee declined slightly, closing at 86.xxxx due to broad-based demand for the dollar. State-run banks' intermittent dollar sales helped cap losses. Foreign investors withdrew over $8.5 ...