Google releases Meridian, an open-source Marketing Mix Model, to public
Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true ...
The Financial Express on MSN15h
Google unveils Meridian: Open-source tool to enhance marketing mix models and budget allocation
Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...
The Independent26d
‘I won’t sugarcoat it’: JADE on Little Mix, going solo, and her candid new single ‘IT Girl’
It’s been three years since Little Mix announced their hiatus in 2022 – an eternity in music – but within minutes of meeting Thirlwall, who is now 32, I’m reminded of the iron grip their ...