The United States District Court in Delaware has approved a $5.9 billion bid for the parent company of Citgo, rejecting a ...

Jedi Digital Marketing Hong Kong announces the introduction of an enhanced digital marketing framework developed to address the growing need for structured, data-informed, and performance-focused ...

Busy corporate marketing groups can be so focused on tactics and fire-fighting that they jeopardize their marketing investment. The tendency to overreact to events, tackle symptoms rather than ...

As a marketer, you put a lot of effort into understanding your target market. You may hire top marketing firms to help you achieve clarity. You probably use market segmentation to understand where to ...

I've been thinking about agent-to-agent (A2A) marketing for nearly a quarter of a century, even before we had acronyms to explain it. It was at the tail-end of a months-long research project between ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

The Selection Board for the second edition of the e4m Automotive Marketing Awards features an exceptional line-up of industry ...

According to new research from EMARKETER and Zeta, 40% of marketers say that these invisible walls between teams are their ...

Check out the major key differences between MBA Marketing and MBA Finance. Compare career options, skills, and job roles to ...

To market agentic AI effectively, start by translating complexity, building trust and aligning messaging with executive ...

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

Data contracts are foundational to properly designed and well behaved data pipelines. Kafka and Flink provide the key ...