Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a disservice by being out of the loop.

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The Shenzhen, China-based company's board has approved an initiative to convert up to 20% its cash and cash equivalents into ...

Mr. Weidong Luo, Chairman and Chief Executive Officer of Aurora Mobile, commented, “We believe our treasury optimization strategy through investments in digital assets will: ...

The government's industrial strategy sets out a ten-year plan to boost investment, create good skilled jobs and make Britain the best place to do business. To do so, it must tackle what ...

When times are tough, you have to find a way forward. If you have a good plan, stick to it. A good plan involves the right products and services, the right message, and the right activity.

Featured is a platform that connects subject-matter experts with top publishers to increase their exposure and create quality ...

Discover the top influencer tools for your marketing strategy in 2025. Boost engagement, monetize, manage your deals, and ...