Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

The new Ryzen AI 300 Series processors expand the Ryzen AI 300 family, now including Ryzen AI 7 and Ryzen AI 5 models. These ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Apple discontinued a wide variety of products in 2024. These are the most controversial ones that you can no longer buy.

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell has announced a major change in the way it brands its laptops and desktops and is doing away with badges like XPS, ...

Dell has made an interesting announcement at CES 2025 where the company has confirmed that its XPS brand is now dead.

The battle between Apple’s upcoming iPhone 17 Pro Max and the existing iPhone 16 ... is Apple's favourite time of the year to launch new products, based on previous releases), rumours and ...

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?