Consumer goods giant Hindustan Unilever is in advanced talks to acquire 4-year-old direct-to-consumer startup Minimalist for up to $350 million, according to two people familiar with the matter.

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Hindustan Unilever Limited (HUL) is in talks to acquire the direct-to-consumer brand Minimalist. The Fast-Moving Consumer Goods(FMCG) maker could acquire the D2C brand at ₹3,000 crore.

(Image/Reuters) FMCG major Hindustan Unilever is understood to be in talks to acquire direct-to-consumer beauty startup Minimalist in a deal valued at about Rs 3,000 crore or $350 million.

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Minimalist reported revenue of ₹350 crore in FY24. Hindustan Unilever Limited (HUL) may acquire Jaipur-based skincare brand Minimalist, backed by Peak XV Partners, in a ₹3,000 crore ($350 ...

D2C brand Minimalist is likely to get acquired by FMCG giant Hindustan Unilever Limited (HUL) in a deal that will value the startup at $350 Mn The startup was last valued in the range of $75 Mn-$ ...

FMCG major Hindustan Unilever Limited (HUL) is nearing a deal to acquire Peak XV Partners-backed Minimalist, a Jaipur-based skincare startup, in a Rs 3,000 crore ($350 million) deal, people ...

Fast-moving consumer goods giant Hindustan Unilever is in talks to buy skincare startup Minimalist, three sources aware of the matter told YourStory. Moneycontrol was the first to ...

James has been writing about technology for years but has loved it since the early 90s. While his main areas of expertise are maker tools -- 3D printers, vinyl cutters, paper printers, and laser ...

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