A new makeup brand is targeting men with skulls, tattoos, muscles and the violence inherent in its name: War Paint. War Paint, which describes itself as "makeup design by men, for men," is far ...

British men’s makeup company War Paint released an ad so stereotypically masculine—tattoos on top of tattoos, skull ring—that they took it down after being accused of toxic masculinity.

Men’s makeup is going mainstream in America. CVS, the country’s largest drugstore chain, is making the biggest bet on the category in the U.S. yet, by adding a cosmetics line from Stryx, a ...

Any makeup brand, especially one with only about 500 followers on Twitter, would likely be thrilled to rack up 2.5 million views in a day on an ad for its product. But War Paint — tagline ...

"We couldn't find a makeup brand formulated specifically for men's skin; so we created one," the brand tweeted on May 8 alongside a video featuring a tough-looking, tattooed bro wearing a skull ...