As mobile devices continue to dominate the digital landscape, it’s crucial for businesses to develop a mobile marketing strategy that complements their existing desktop marketing efforts. However, ...

Every business, whether e-commerce or brick-and-mortar or product- or service-based, needs to have an online presence in today's market. In addition, websites and marketing campaigns need to be suited ...

Mobile drives traffic, but AI search favors desktop. New data reveals a growing divide and a huge opportunity for marketers to rethink device strategy. The AI search revolution has arrived with ...

For the first time in history, more users last month accessed the web from mobile devices like smartphones and tablets than they did from desktops or notebooks. According to data released by ...

NEW YORK--(BUSINESS WIRE)--IAB (Interactive Advertising Bureau) today released the “IAB Cross-Media Ad Effectiveness Study,” research which proves that media plans that include mobile and desktop ...

According to the IAB’s annual Internet Advertising Revenue report, released last week, the split between mobile and desktop revenue was roughly 65% to 35% in favor of mobile. Ad spending on the ...

It used to be that whatever Web functionality you got over your mobile phone was a scaled-down rendering of what was available to desktops. Now, thanks to monumental advances with smartphones, and the ...