The update comes from the developer ModiFace after a survey of non-modiface and non-sephora apps showed that a 22 percent drop in conversion rates occurred when the virtual products did not line ...

The platform, the product of a partnership with facial analysis and visualization technology firm ModiFace, will likely have far reaching consequences outside of the beauty industry. The ...

An curved arrow pointing right. The ModiFace mobile app and mirror let you try on makeup virtually, and in real time. Story and editing by A.C. Fowler Follow INSIDER Design on Facebook Follow ...