Brands, sometimes unwisely, are competing for consumers’ attention with messaging in formats that were previously unthinkable.

REI is celebrating the Fourth with discounts on hundreds of mountain bikes, tools, clothes, gear and accessories. Here are ...

Electric bicycles have already conquered city streets, mountain trails, and delivery routes. But lately they’ve been moving ...

The Boise Mountain Bike Festival is back, offering a three-day event filled with opportunities for the Treasure Valley ...

TQ, the German force behind some of the lightest and quietest e-bike motors on the market, just took a leap forward – again.

X4, Yamaha presents a new motor for e-mountain bikes that delivers a lot and is light-weight. Yamaha teams up with Comodule ...

Seven manufacturers are presenting new bikes with the 120 Nm Avinox drive at Eurobike. These include more than just mountain ...