Sean Tresvant outlines his strategies for the Mexican-inspired fast-food chain to grow abroad, lure Gen Z consumers and sell billions of dollars in beverages.

Taco Bell is opening the vault and partying like 1999 just ended by bringing back some of its most requested items.The fast-food chain will launch its Decades Y2K Menu nationwide on Monday, Sept. 9, ...

I’m a soda skeptic, but Baja Blast from Taco Bell is my lone exception. I taste-tested the new Mountain Dew Baja Midnight, Taco Bell’s first permanent evolution of Baja Blast. It drinks like a close ...

“Baja Blast has consistently sparked creativity, defied expectations, and continues to be a cornerstone of the Taco Bell experience,” said Taylor Montgomery, chief marketing officer at Taco Bell, in a ...

The fast-food chain's latest menu change is part of a broader beverage strategy that has included last month's rollout of six mocktails.

Taco Bell announced Mountain Dew Baja Blast Midnight, the first Baja Blast permanent flavor expansion, will hit locations nationwide on Thursday. Baja Blast Midnight, which blends the signature ...

What Does Taco Bell’s New Baja Blast Flavor, Mountain Dew Baja Midnight, Taste Like? For the first time ever, Taco Bell is permanently expanding its Baja Blast flavor lineup. Mountain Dew Baja ...

(KTLA) — For the first time in two decades, Taco Bell is adding a new flavor to its Mountain Dew Baja Blast lineup. It’s called Baja Midnight. The drink, which combines passion fruit flavor with the ...

Fans of one of Taco Bell's most popular items are in for a treat as the chain announced Aug. 12 a new flavor of its famous Mountain Dew Baja Blast beverage. For the first time in two decades, Taco ...

(CNN) - Taco Bell is set to unveil a new, thirst-quenching item on its menu. Baja Midnight, a purple-colored Mountain Dew Baja Blast drink, hits the menu board on Thursday. Baja Midnight is the first, ...