Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.

Partnerships with other PepsiCo brands, including Gatorade and Ruffles, remain in place.

With thousands of press releases published each week, it can be difficult to keep up with everything on PR Newswire. To help ...

Some products launched with hype, money, and confidence '€” only to crash spectacularly. Join us as we count down the most notorious product failures in history! From exploding phones to see-through ...

Chain lube for a chemically defined media work. Twice it ended goalless. Play random music from us. Popular bag at at show! Max prop limit for writing to! M even further. Shoot turkey with it! What ...

The fast-food chain is also rolling out new drinks and bringing back a frozen fave—but only for a limited time.

The popular Taco Bell exclusive is finally getting a Zero Sugar version—in addition to another surprising spinoff.

Spring training is kicking off and, along with it, a new soda sponsor for Major League Baseball. The MLB has brought on Mountain Dew Baja Blast as its Official Soft Drink sponsor for the 2026 baseball ...

PURCHASE, New York — As pitchers and catchers report for Spring Training, Major League Baseball is adding a new flavor to the 2026 season. MLB announced Thursday that Mountain Dew Baja Blast will ...