How Nike's Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

That’s what makes this year’s retreat so revealing: It’s not just a loss of funding but also a reminder that acceptance was ...

The Nike Air Foamposite is a historic shoe. When I was younger, they were like the final boss of kicks—and if you had them, ...

I'm super picky when it comes to Nike Air Max 95 OG colorways. The soon-to-be-released "Sanded Purple" colorway isn't going ...

Listen below or on the go on Apple Podcasts and SpotifyThis is an abridged transcript of the podcast:Our top story so far, ...

James Whitner’s A Ma Maniére cemented itself as one of Nike’s hottest and most high-profile collaborators. Ever since linking ...

The Air Jordan 40’s designers wanted to be “reverential, not referential” in putting together a milestone shoe.

Customize your Nike air Force with Hydro Dipping In today's video I want to show you how to make your shoes look unique with the hydro dipping technique! All you need is spray paint and a water tank!

The releases include a Kobe Bryant-themed Nike Air Force 1 Low Protro inspired by an iconic photo of the Black Mamba. There ...

And at $145–$170, the Air Rift offers a far more accessible entry point into the world of split-toe footwear. “If you’re not quite ready to invest $1,000 in a pair of Tabis, it’s a good ...

Nike is offering a rare deal on its iconic Air Max 90 sneaker, which will save you up to 67% off. Shop this surprise sale to grab big discounts on this popular shoe style from the '90s.