How Nike's Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.

The basketball world witnessed one of its most consequential business decisions when Michael Jordan selected Nike over Adidas ...

It's literally on Nike's website. Nike Zoom Air Fire Women's Shoes, $69 ... These Nike women's shoes combine a classic-looking template with edgy new details to create what some might say is the ...

Target, long a mainstay of rainbow capitalism, seems to be trying to revive a version of “don’t ask, don’t tell” by trying to ...

Why run in this shoe: A flexible, lightweight trail shoe that runs smooth off — and on — road, with a comfy fit catered to men’s and women’s bio-mechanical differences.

That’s what makes this year’s retreat so revealing: It’s not just a loss of funding but also a reminder that acceptance was ...

Minus points for not releasing a new kit for Euro 2025, instead just rolling over the same ones. It’s the same simple style as the home kit, but now bleeding the bright scarlet into the entire strip ...

Elise Cooper of Owings Mills became the first high school sprinter to sign with Puma in February. It was anything but a ...

The Nike Air Foamposite is a historic shoe. When I was younger, they were like the final boss of kicks—and if you had them, ...

I'm super picky when it comes to Nike Air Max 95 OG colorways. The soon-to-be-released "Sanded Purple" colorway isn't going ...

Listen below or on the go on Apple Podcasts and SpotifyThis is an abridged transcript of the podcast:Our top story so far, ...