Barca’s new Nike deal explained: Is it really worth €1.7billion? And is it bigger than Real Madrid’s?
What Barcelona have agreed with Nike, what it means for the club's future, and what it means for registering players ...
Nike appeared to troll Jaylen Brown with ‘childish’ tweet about Giannis Antetokounmpo
The simmering feud between Jaylen Brown and Nike appears to have flared up again thanks to a post from the apparel and ...
Phoenix Suns reveal 2024-25 Nike City Edition retro-style uniforms
All 30 NBA teams revealed their Nike City Editions uniforms, which they will debut during the NBA Cup in-season tournament ...
Basketball is having a moment, and that's good news for Nike
Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...
brandequity.economictimes.indiatimes4h
How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Nike and Jaylen Brown are taking shots at each other after Giannis’ historic night
It’s no secret that Jaylen Brown hates Nike. The Boston Celtics star blamed shoe company politics as the reason he wasn’t ...
Yahoo1d
A History of Deion Sanders’ Nike Sneakers and Contract
A 2010 retro of the Nike Air Diamond Turf. Sanders signed his first contract with Nike in 1992, when he was playing both ...
Athlon Sports on MSN6h
Jaylen Brown Catches Strays From Nike After Giannis Antetokounmpo’s 59-Point Game
Nike Basketball, Antetokounmpo's sponsor, took a not-so-subtle shot at Boston Celtics guard Jaylen Brown, making reference to ...
Jaylen Brown Fires Back At Nike Over Giannis Antetokounmpo Post
Jaylen Brown and the Boston Celtics went into Milwaukee on Sunday and defeated Giannis Antetokounmpo and the Bucks 113-107.
Sporting News4h
Nike's Jaylen Brown subtweet, explained: Why shoe company threw shade at Celtics star with Giannis Antetokounmpo message
The Celtics star caught a stray on Wednesday following a dominant performance from Bucks star Giannis Antetokounmpo, who ...
Nike Shades Jaylen Brown With Petty One-Liner After Giannis Antetokounmpo’s Big Game
Milwaukee Bucks star Giannis Antetokounmpo wasn’t playing around in Wednesday’s 127-120 overtime win over the Detroit Pistons. The Greek Freak got hot early scoring 22 of his team’s 24 first-quarter ...
The Economist5h
Nike and Adidas are losing their lead in running shoes
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...