The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The way to check if your Nike shoes are original is by scanning the Universal product code (UPC) - which is a special barcode ...

Chinese brands like Anta and Li-Ning are taking Nike’s share of the market. The post Nike and Adidas Are Losing Sportswear ...

After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been ...

Bape and Adidas are making a new splash into the retro running aesthetic. The Bape x Adidas Orketro ushers in the return of a ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

Giannis Antetokounmpo disregards his association with Nike when accepting Damian Lillard’s latest Adidas signature sneaker.

LaLiga giants Barcelona have announced a new multi-year agreement with kit supplier Nike which will help to further alleviate ...

Created to honour Japan's long distance relay runners, this collection has yielded some of the most coveted pairs in the ...