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Some LEGO Ninjago sets have become extremely valuable collectibles over time. Rare sets like Lightning Dragon Battle, NINJAGO City, and NINJAGO City Docks can now sell for hundreds or even over a ...

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.

Hot Toys has revealed a stunningly lifelike Neo figure based on Keanu Reeves' appearance in 2003's The Matrix Reloaded.

Pokemon is getting an adorable pair of new Squishmallow toys, revealing plushes of both a starter Pokemon and a popular evolution.

30 years on, the little egg-shaped tech pet is so much more than nostalgia.

Not all tech toys keep kids glued to a screen. Some are actually designed to do the opposite. If you’re a parent trying to limit screen time without starting a daily negotiation, there are smart gift ...

The live action One Piece series features all the same iconic characters from the manga and anime, but with entirely new ...

Spin Master is partnering with Hidden Pigeon Company to expand the world of author and illustrator Mo Willems through a new collection of co-branded toys and digital experiences. The collaboration ...

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