Amazon Prime Day is finally here with some amazing deals. If you’ve had your eye on a LEGO set, now is the time to act.

Optimus Prime is one of the most popular and highly rated buildable models in the Lego Icons lineup--for good reason, too.

The iconic leader of Autobots, Optimus Prime, has been a staple character in US cinema for decades. From animated series to blockbuster films, his journey has been nothing short of fascinating.

Warning! Spoilers for Transformers #21ahead! Optimus Prime and Megatron will finally go head-to-head in Skybound Entertainment's latest issue of Transformers, giving fans the moment they have ...

(Image credit: Future) Lego Optimus Prime is a superb piece of fan-service, according to our review. We gave it a 4/5 star score thanks to its super-clear instructions.

The leader of the Transformers' Autobots is definitely based on a flat-faced cab-over-engine semi-truck. Exactly which one, though, remains a matter of dispute.

Can robots have a coming of age story? Well, Optimus Prime, Megatron and their assembled mechanical factions are alien robots known as Transformers, so, you know, anything is possible. And indeed ...

Optimus Prime is back and is getting a new golden Year of the Dragon Edition Transformers MDLX figure from threezero. Coming in at 7" tall, the Leader of the Autobots is ready to take down the ...