It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so ...

Although still simply called Max, the service has traded its bright blue appearance for a monochromatic black-and-white color palette that’s more reminiscent of the iconic HBO logo.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

Roughly 25 years after its debut, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, and a new brand identity.

The Trump campaign’s font usage seems to be consistently inconsistent: a $24 black-and-white Trump Never Surrender yard sign is written in Gotham, unlike the new logo.

Sun Icon on Black and White Vector Backgrounds. This vector illustration includes two variations of the icon one in black on a light background on the left and another version in white on a dark ...

Get concise answers to your questions. Try Ask The Post AI. I get these apps mixed up because their logos all have white text on a black background. My brain can’t tell the apps apart at a glance.

PayPal employees will also help mentor and coach the business owners. Jay Bailey, president and CEO of RICE, said the academy is intended to be an MBA-level of training on retail.