A new feature, the Share a Coke Memory Maker, lets fans create memes and videos to share with ... before rolling out to the rest of the US. Pepsi is also reportedly planning to launch its own ...

Baldoni vs. Lively is the latest in a long, claw-scarred history of celebrity battles. A former reality show producer (who ...

Brands are no longer betting just on high-budget ad films; they are investing in reels, viral challenges, and meme culture to ... brands like Pepsi and Coca-Cola continue investing in influencer ...

Classic Pepsi is falling behind—and the company knows it. With US market share of Pepsi’s flagship cola slipping behind Dr Pepper, and Gatorade also bleeding customers, PepsiCo is making an ...

According to observers, the deal indicates Reliance’s pan-India ambitions since until last year, Campa Cola was available only in select markets. Last week, when Pepsi took a swipe at Coca-Cola ...

A Foamy Future Of course, this won’t be easy. Coke and Pepsi have deep pockets and even deeper roots. They’ve got the trust of generations and the kind of marketing muscle that can turn a soda ...

To compete with Mukesh Ambani-owned Reliance Consumer’s Campa, Coca-Cola and PepsiCo have made a big move by introducing no-sugar drinks in diet and light variants at an affordable price of Rs 10.