With a media budget of around Rs 850 crore, Dabur would be looking to benefit from the rub-off effect by promoting its ...
Pepsi enters the "healthy" soda wars and buys prebitotic soda brand Poppi for nearly $2 billion, and fans of the beverage are ...
Pepsi is buying Poppi, the prebiotic soda sued last year for alleged deceitful marketing. PepsiCo announced on ...
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...
Ellsworth developed Poppi – then known as Mother Beverage -- in her kitchen in 2015 because she loved soda but was tired of ...
In October last year a Coca-Cola employee contacted Pepsi, and offered to sell stolen information from the beverage giant for ...
Pepsi will acquire the upstart prebiotic soda brand Poppi for nearly $2 billion. It may be a sign of the growing interest in the functional beverage market.