7UP, the lemon-lime flavoured beverage from PepsiCo, has introduced its sonic logo in India, marking a shift towards multisensory branding. The audio signature, described as a musical logo or MOGO, is ...

PepsiCo's beverage brand, 7UP, has launched its first-ever sonic logo in India. The initiative is part of a larger strategy to create a multisensory brand experience. India, being one of the key ...

The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the fizz of a ...

In total, 14 flavors have been discontinued, including four Pepsi and 10 Mountain Dew. For Pepsi, discontinued flavors ...

As many as 19% of packaged foods and beverages contain synthetic food dyes, according to new research evaluating the content ...

Nestle and Conagra have promised to eliminate artificial colors from their U.S. food and beverages. They are the latest big food companies to make such a ...

As part of its Grilling Deserves Pepsi: BBQ Crashers/ Carne Asada Merece Pepsi campaign, the brand is teaming up with ...

Following the successful launch of Infinite Swirl last summer, the pineapple- and berry-flavored Mountain Dew is headed back ...

The moves reflect the AEB’s ongoing investment in strengthening its marketing, insights, and industry engagement efforts to increase demand for eggs and egg products.

COLUMBUS, Ohio (WCMH) — A central Ohio fish and chips eatery is closing to make way for the return of Arthur Treacher’s, a chain attempting a comeback after shuttering hundreds of U.S. locations years ...

The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent resurrection of one of its iconic ...

Once you hear it, you can't ignore it." Commenting on the roar, Vandita Pandey, VP Marketing at PepsiCo, International Beverages, Energy, said , "Sometimes the most powerful brand moments aren't ...