Perfetti Van Melle, the world’s second largest confectionery company, is helping retailers drive mints and gums sales this summer with new campaigns for two of its biggest brands – Smint and Mentos.

Nikhil Sharma, Managing Director, Perfetti Van Melle India, spoke to businessline on urban consumption trends, the company’s premiumisation bet and strong focus on innovations. Excerpts: ...

Confectionary and gum manufacturer Perfetti Van Melle — whose brand portfolio includes Chupa Chups and Mentos — has reappointed Havas Media Network as its ANZ media partner, following a ...

Perfetti Van Melle will harness Havas Media’s suite of data, technology, and analytics tools to reach these audiences, including its engagement solution, Converged. Converged is powered by the ...

Perfetti Van Melle is one of the world’s largest confectionery and gum manufacturers, with brands sold in more than 150 countries. Its portfolio includes Chupa Chups, Mentos, Smint and AirHeads.

Perfetti Van Melle has appointed Rob Lockley as its commercial managing director in the UK. Lockley is an industry veteran, with three decades’ experience working for some of the UK’s leading fmcg ...

Leading confectionery giant Perfetti Van Melle (PVM) is growing its name in the travel retail sugar confectionery scene with new launches and an appearance in Cannes at the end of the month. PVM will ...

It is funded by major gum manufacturers including Mars Wrigley and Perfetti Van Melle, with an investment of up to £10 million spread over five years. Gravesham council is one of 54 authorities ...

Perfetti Van Melle’s Milad Rouhana launches comprehensive sustainability initiative in the FMCG Sector Milad Rouhana: Transforming the FMCG landscape with visionary leadership ...

Dubai: Perfetti Van Melle, a leading figure in the FMCG sector across the Middle East, Africa, and Pakistan, hosted an awards ceremony honouring the company's achievements and outlining its vision ...

Dubai - Perfetti Van Melle, a prominent player in the Middle East, Africa, and Pakistan's FMCG sector, it’s portfolio boasts globally renowned brands such as Mentos, Chupa Chups, Smint, and Fruittella ...