Paige Louise aka plouise_makeup_academy on Instagram is ... with her hack and decided the only way to get her perfect eyeshadow base was to make her own. And the P. Louise Rumour Base has already ...

Back in March 2018, the Queen of the cut crease, Nikkie Tutorials, declared P Louise's Rumour Base as the "Best" eyeshadow primer in the world. Declaring it the winner if you want "Maximum ...

P.Louise is a UK based, cruelty free beauty brand and make-up academy known for their bold, unapologetic eyeshadow looks and the brand's eyeshadow base is impressing hundreds - including Nikkie.

Paige Louise, 26, from Manchester, kickstarted her beauty empire with a miracle £10 eye makeup base which prevents shadow from creasing. Since launching last year, the P. Louise base has sold ...