Flau'jae Johnson's mother, Kia Brooks, expressed her excitement over the LSU star's new Powerade promotion. Brooks shared a ...

LSU basketball's star guard, Flau'jae Johnson, shares how she prepares for a big game and why she's looking forward to the WNBA.

The US sports drinks market is dominated by big guns Gatorade (PepsiCo), Powerade (Coca-Cola) and Bodyarmor (Coca-Cola). Which brand takes the crown – and how are innovations from the trio driving the ...

With huge momentum in the sports drinks category - and the might of The Coca-Cola Company behind it - the opportunity is huge ...

Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the March Madness basketball tournament, according to details shared with Marketing Dive. Along ...

Warren Buffett, “The Oracle of Omaha” and the greatest investor of all time, has built generational wealth for himself and ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension of its “It Takes More” campaign in advance of the ...

“Zero to one” is a phrase that describes the process of creating something radically new and taking it to its first growth ...

Grade: 12 Sport: Wrestling Parents: Neil and Kaitlyn Magro, of Vintondale Athletic achievements: 2025 PIAA Class 2A champion at 152 pounds, four-time Powerade All-American, two-time Ironman ...

With March Madness only a few weeks away, POWERADE - the Official Hydration Partner of the NCAA Tournament - has revealed a new campaign to tap into college basketball's biggest moment.

Like with Visit Knoxville, money made from big events like March Madness is reinvested by VisitLEX into tourism using the ...