Instead, James often used blank towels and drank from water bottles with the label ripped off. In James' Powerade commercial, where he was shown swishing full court shots, James didn't appear in ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. With a challenger on the rise in an industry that was not too long ago simply ...

Coca-Cola announced that it will stop using brominated vegetable oil, an ingredient that is a patented flame retardant for plastics, in its Powerade sports drink. The ingredient has been banned ...

Entitled 'Ankles,' the 30-second spot will be the first of a series of nationally-televised spots that Powerade said will “bring to life the brand’s new platform.” The campaign stars a ...