What is Cowboy Like Me about and where is it set? Swifties have been left confused about the aesthetic of the new merch... Taylor Swift's 'Cowboy Like Me' has just started a debate on social media ...

How the aesthetic has come full circle—and what it looks like in 2025.

CM: We’ve had a lot of discussion in our office about the clothes on Sirens. One of our writers spoke to the costume designer about nailing the sort of exaggerated, almost camp preppy aesthetic.

Gen Alpha’s preppy meaning flips old money vibes into TikTok pink. Discover the new preppy trend, but do your research.