Amazon.com is launching an new section to its app and website focused on items that cost $20 or less as the internet retailer looks to fend off rising competition from low-cost platforms Temu and Shein.

Amazon Haul is now rolling out in beta and available to U.S. customers when they next update their Amazon Shopping app. (Amazon Image) Amazon is launching

Amazon’s new storefront will primarily feature products for consumers at affordable prices. Here's what you need to know.