Changing customer behavior and technology improvements are fast altering the marketing environment. Understanding and ...

In a world where advertising is everywhere, customers are growing increasingly savvy—and fed up—with sneaky marketing tactics designed to manipulate and mislead. From hidden fees and ...

The company represented by Park is engaged in traditional stockings sales, and all employees need to think of strategies for promotion and performance. The competition between departments has ...

By knowing the market segment a business is aimed at, the marketing techniques can be created to suit that market and have a better chance of being successful. Younger people are more likely to ...

Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

This series breaks down some of the most effective marketing techniques for small businesses and shares standout examples of how companies can use them to strengthen their brand and build community.