“Our sense of smell has a unique ability to transport us in time and space,” said Vice President of Pure Michigan, Kelly Wolgamott. “These fragrances were designed to enable people to revisit a ...

Michigan's tourism arm launched "FRESH," a summer-themed fragrance that evokes the state's unique seasonal scents, partnering ...

The most popular license plate among Michiganders in 2024 was the "Pure Michigan" plate, the Secretary of State's office said.

Pure Michigan introduces FRESH, a summer fragrance inspired by the destination's freshwater coastline, wineries, lavender fields, and the joy of summer.

New fragrance collection, designed with The Aroma Labs, captures vacation in a bottle LANSING, Mich., June 20, 2025 /PRNewswire/ -- Beloved travel brand, Pure Michigan today debuted the summer ...

“Nothing beats a Pure Michigan summer, and as we begin to enjoy it, let’s take action to stay safe when temperatures get too hot like they will over the next few days,” said Gov. Gretchen ...

“Nothing beats a Pure Michigan summer, and as we begin to enjoy it, let’s take action to stay safe when temperatures get too hot like they will over the next few days,” said Governor Whitmer. “I ...

Beloved travel brand, Pure Michigan today debuted the summer-themed fragrance FRESH, evoking beachy vacation days in the Great Lakes State. Developed with custom perfumery, The Aroma Labs, the new ...

Beloved travel brand, Pure Michigan today debuted the summer-themed fragrance FRESH, evoking beachy vacation days in the Great Lakes State. Developed with custom perfumery, The Aroma Labs, the new ...

The Pure Michigan FRESH fragrance in a 4 oz. frosted glass bottle with a sunny Michigan beach in the background, hinting of breezy summer days on the fresh coast.