You start out by picking the color hat you want. There are no bad options, either—Polo Ralph Lauren manages to make even a deep, rich purple look classy as hell.

Speaking to analysts in the conference call, Louvet said staple products like Ralph Lauren cable-knit sweaters, Polo shirts, and sports coats are what have driven sales, both in China and abroad.

In 2010, Ralph Lauren took direct control of its business in Greater China by buying the license back from Dickson. Through this acquisition, Ralph Lauren hopes to elevate its brand image in China.