LOUISVILLE, Ky. — Maker’s Mark Distillery, famous for the distinctive wax seal atop its Kentucky bourbon, is seeing red over what it considers a trademark infringement by some competitors. In ...

The actual cost of the red wax seal that dons the cap of each Maker’s Mark bottle is relatively insignificant. But its value is immense. The story goes back to 1954, when T. William “Bill ...

LOUISVILLE, Ky. (AP) — The dripping red wax seal on a bottle of Maker’s Mark bourbon is not only distinctive, it is now the exclusive legal property of the company that makes it. A federal ...

The dripping red wax seal on bottles of Maker's Mark has long separated it from other brands of American bourbon. Reuters Maker's Mark, an American bourbon company, won a court battle today over ...

The answer to the latter question is simple — the manufacturer's decision to seal every bottle with red wax is a marketing tactic. Maker's Mark even trademarked its red wax seal in 1985.

The dripping red wax seal atop a Maker’s Mark bottle makes the bourbon stand out on shelves. Three U.S. federal judges are trying to decide whether the company can keep that distinction.

The bourbon-making process actually begins with coopering. Wood is “seasoned,” or dried out for nine to 12 months. Once dried, it’s cut, steamed, bent, and has hoops and logos added.