While many shoppers still use the search giant, a PartnerCentric survey found some are instead turning to Reddit, TikTok and ...

While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers to rethink paid media from the ground up.

Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

Consuming news on social media is often associated with "doom scrolling," where people spend excessive time online consuming ...

Outline clear benefits and results in marketing Once you know the customer ... enough — you need promotion to gain awareness ...

Discover the most common mistakes business owners make about online visibility and learn how to fix them with proven SEO ...

Explore legal challenges in e-commerce: fake reviews, influencer ads, IP protection, and cybersquatting. Learn key laws, case studies, and practical ...

In this paper, we analyze the current state of targeted advertising on various social media platforms using algorithmic analysis and implementing strategies. Social media plays an increasingly ...

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

London, England / Syndication Cloud / July 07, 2025 / AmpiFire Key Takeaways: Content marketing produces 3x more leads per ...