The venture is in collaboration with the Laker star's LeBron James Family Foundation who worked closely with James and the Barbie team in personalizing the doll's outfit.

The Barbie Instagram account also noted that the doll would be available for purchase in select Target stores and online with other retailers and at Mattel Creations.

The venture is in collaboration with the Laker star's LeBron James Family Foundation who worked closely with James and the Barbie team in personalizing the doll's outfit. LeBron James Kenbassador doll ...

Rita Ora broke from tradition by proposing to her husband Taika Waititi. The 34-year-old singer has revealed how she went against convention by getting down on one knee to propose to the Thor: Love ...

She went on to head her own animated series, She-Ra, Princess of Power, which ran from 1985 to 1986. She-Ra Barbie in celebration of 40th anniversary. She-Ra Barbie.

2025 marks She-Ra’s 40th year of fighting evil and restoring peace to Eternia. Mattel celebrates this heroic milestone by revealing its first-ever She-Ra Barbie Doll. The Barbie brand expands with a ...

In 2015, Mattel worked with San Francisco startup ToyTalk on a doll known as Hello Barbie. The doll connected to the internet through Wi-Fi and could chat with children and even tell jokes. The toy ...

Barbie maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP repackaging.