A $7000 Rolex Datejust, featuring the rare vintage logo-dial and a rusty Caliber 3135, undergoes an extraordinary restoration ...

Call it a Rolex with a rare pie-degree. Next Tuesday, Christie’s is auctioning off a 1989 stainless steel Air-King with an unusual touch on its dial: a Domino’s Pizza logo. The current bid is ...

Then he upped the ante with “hundreds of $800 Rolexes.” In the early days of what is now known as the Rolex Challenge, turning in $20,000 in sales one week at Domino’s would get you a Rolex. (Break ...

These days, Rolex is reluctant to put anything other than its own name on its dials, but back in the 1960s and 1970s, when it was fighting for market share, promotional dials with brand logos were ...

Among Rolex collectors, a little extra “something” on the dial always attracts interest and usually adds value. This may be the signature or crest of a Middle Eastern head of state, a branch ...