Furthermore, we're encouraged that Amer is decentralizing its innovation and marketing efforts to better resonate with the varied preferences of global consumers. This empowers individual brands to ...

Labubus are just the latest example of how trendy products are turning into pop culture flexes. In 2024, Pop Mart, the creators of the viral plush toy, reported that it generated $1.8 billion in ...

While it’s early into the turnaround plan, which goes into next year, Ram has already resurrected its popular Hemi V-8 engine ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...