In healthcare IT buying cycles are long, budgets are tight, and customer needs are complex. In this world, sales and ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Furthermore, we're encouraged that Amer is decentralizing its innovation and marketing efforts to better resonate with the varied preferences of global consumers. This empowers individual brands to ...

Labubus are just the latest example of how trendy products are turning into pop culture flexes. In 2024, Pop Mart, the creators of the viral plush toy, reported that it generated $1.8 billion in ...

While it’s early into the turnaround plan, which goes into next year, Ram has already resurrected its popular Hemi V-8 engine ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Zeta Global is an AI-driven MarTech leader that offers growth potential. Zeta trades at a 50% discount to fair value. Read ...

Are salespeople difficult to please, or are you just not giving them what they need? Here's how to find the "hook" for ...

Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.

The end of the earnings season is always a good time to take a step back and see who shined (and who not so much). Let’s take ...