Furthermore, we're encouraged that Amer is decentralizing its innovation and marketing efforts to better resonate with the varied preferences of global consumers. This empowers individual brands to ...

Labubus are just the latest example of how trendy products are turning into pop culture flexes. In 2024, Pop Mart, the creators of the viral plush toy, reported that it generated $1.8 billion in ...

While it’s early into the turnaround plan, which goes into next year, Ram has already resurrected its popular Hemi V-8 engine ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Zeta Global is an AI-driven MarTech leader that offers growth potential. Zeta trades at a 50% discount to fair value. Read ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Ram CEO Tim Kuniskis' turnaround plan for Stellantis' truck brand includes the return of Hemi V-8 engines, mechanical bulls ...

Coscharis Motors Plc, the exclusive representative of the Geely automotive brand in Nigeria, has launched an after-sales workshop valued at over N1bn.The new facility, aimed at enhancing the ownership ...

Are salespeople difficult to please, or are you just not giving them what they need? Here's how to find the "hook" for ...

Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.

Tesla's Full-Self Driving may not be fully self-driving, but it is now fully in-trouble.

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.