Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Furthermore, we're encouraged that Amer is decentralizing its innovation and marketing efforts to better resonate with the varied preferences of global consumers. This empowers individual brands to ...

Labubus are just the latest example of how trendy products are turning into pop culture flexes. In 2024, Pop Mart, the creators of the viral plush toy, reported that it generated $1.8 billion in ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Zeta Global is an AI-driven MarTech leader that offers growth potential. Zeta trades at a 50% discount to fair value. Read ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

Coscharis Motors Plc, the exclusive representative of the Geely automotive brand in Nigeria, has launched an after-sales workshop valued at over N1bn.The new facility, aimed at enhancing the ownership ...

Are salespeople difficult to please, or are you just not giving them what they need? Here's how to find the "hook" for ...

Private padel courts are becoming the latest status symbol for the ... Field's team at Sotheby’s has transacted over $5 billion in sales. ... "It really worked as a marketing tool," Rosso ...

Puja Vohra, a veteran TV marketer who has led marketing efforts for shows tied to Paramount+ and Showtime, is joining Fox to lend her expertise to the company’s advertising sales efforts ...

Symbol of 2000s cool ... CEO Fran Horowitz said stores are seeing a surge in customers and pledged to ramp up marketing during ... Abercrombie posted $1 billion in sales — a 22 percent ...

As sleep becomes a symbol of status, longevity and performance, the bedtime economy is emerging as a multi-billion-dollar playground with beauty brands now investing in science, personalisation and ...